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About the ICC Commission on Marketing and Advertising

ICC has been a major rules-setter in international advertising self-regulation since 1937, when the ICC Commission on Marketing and Advertising first issued the Consolidated ICC Code on Advertising Practice - one of the most successful examples of business self-regulation ever developed.

The ICC Commission on Marketing and Advertising is composed of policy experts from ICC member companies from the marketing and advertising industry, including legal advisors from industrial and commercial enterprises and lawyers in private practice, representing a wide range of national backgrounds and business representative organizations.

The ICC Commission on Marketing and Advertising works closely with international partners involved in marketing and advertising policy-making. It partners with self-regulatory organizations (SROs) and their networks such as the European Advertising Standards Alliance (EASA) and the Latin American network of SROs (CONARED), the International Advertising Association (IAA), the World Federation of Advertisers (WFA) and many other local, regional and sectorial associations to advocate policies and promote responsible marketing practice.

The commission advocates policy positions and the use of its self-regulatory codes through the national committees who advise their governments as well as through intergovernmental organizations, such as the UN and its agencies - specifically the World Health Organization and Codex Alimentarius. ICC marketing policy is actively promoted to the Organization for Economic Cooperation and Development (OECD) through its Business and Industry Advisory Committee (BIAC).

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