The ICC Working Group on Sustainability was tasked with examining current ICC guidance in relation to sustainability and environmental claims.
In 2010 the group produced the ICC Framework for Responsible Environmental
Marketing Communications. The Framework was input via BIAC to the OECD consumer
policy committee and used by some governments as a reference when updating
their national environmental claims guidance. It has since been updated,
together with the Environmental Claims chapter in the Consolidated ICC Code for
Advertising and Communication Practice, to reflect changes in the international
policy perspectives and industry.
Framework provides general principles governing all marketing communications, detailed
interpretation of the environmental claims chapter of the general code, and a
checklist to help stakeholders evaluate claims. Targeted at regulators,
marketers and their agencies, the Framework is aimed at providing advertising
industry stakeholders support in developing and analyzing such claims.
view the Framework, or for more information, please visit www.codescentre.com/index.php/other-icc-guides