BARMA seeks to: educate and train, encourage adoption and implementation, and play a role in self-regulation.
BARMA seeks to:
- Educate and train the marketing and advertising industry: BARMA raises awareness and adherence to the ICC Code, the importance of ethical practices.
- Encourage adoption and implementation: BARMA improves understanding among industry professionals, policymakers and educators not only on the benefits of self-regulation, but also the importance of maintaining consumer trust and high standards of ethical marketing practices.
- Play a major role in self-regulation: BARMA serves as a catalyst for further development of self-regulation in key international markets.