Our mission is to:

  • Connect and mobilize businesses across industries, sectors and national borders in the fight against counterfeiting and piracy.
  • Pool resources and expertise to create greater critical mass than any single company or sector could do alone.
  • Amplify the voice and views of business to governments, public and media – increasing both awareness and understanding of counterfeiting and piracy activities and the associated economic and social harm.
  • Compel government action and the allocation of resources towards strengthened intellectual property rights enforcement.
  • Create a culture change to ensure intellectual property is respected and protected.

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