World Anticounterfeit Day 2011, Kenya

BASCAP members Toyota and British American Tobacco, along with our partner association the Anti-Counterfeit Agency (ACA) of Kenya, implemented public awareness campaigns in Kenyan newspapers to raise awareness of counterfeiting and piracy for World Anti-Counterfeiting Day in June 2011.

These adverts follow the release of BASCAP's public awareness toolkit "I Buy Real", which was also unveiled at this time.