Promarca - Swiss brands report (German)
Swiss brand association Promarca and Swiss Business Federation Economiesuiss have produced a report on the importance of brands and trademarks for the Swiss economy. The report highlights the role of brands as drivers of innovation and the current challenges Swiss brands face from competition, including counterfeiters. It is estimated that the Swiss economy suffers losses of 2 billion Swiss francs annually due to counterfeiting and piracy.