Plain packaging
The Business Action to Stop Counterfeiting and Piracy (BASCAP) is concerned that standardised/plain packaging would increase the prevalence of counterfeit goods in the market, reduce brand owners' ability to take action against such activity and undermine the ability of consumers to make informed purchasing decisions.
For these reasons, BASCAP is opposed to plain/standardised packaging and registered its concerns to governments considering such actions. Trademarks serve these important functions in the market for all branded goods.
Documents on plain packaging legislation