ICC/ESOMAR INTERNATIONAL CODE ON MARKET AND SOCIAL RESEARCH

With this in mind, ICC/ESOMAR recommend the worldwide use of the Code, which intends to fulfill the following objectives:

• To set out the ethical rules which market researchers shall follow;
• To enhance the public’s confidence in market research by emphasising the rights and safeguards to which they are entitled under this Code;
• To emphasise the need for a special responsibility when seeking the opinions on children and young people;
• To safeguard freedom for market researchers to seek, receive and impart information (as embodied in article 19 of the United Nations International
• Covenant of Civil and Political Rights);
• To minimise the need for governmental and/or inter-governmental legislation or regulation.