Advertising and Marketing Communication Practice (Consolidated ICC Code)

    Prepared by the ICC commission on : Commission on Marketing and Advertising
    Publication date : 01/08/2011

    ICC – the world’s business organization, whose membership is composed of thousands of enterprises from all sectors in every part of the world – is uniquely positioned to provide balanced and insightful input to marketing and advertising developments in the world.

    ICC has been a major rule-setter in the field of international marketing and advertising since 1937 when the first ICC code on advertising practice was issued. To deal with new challenges and new technologies, ICC has revised and extended its range of selfregulatory instruments to assist companies in marketing their products

    This new ICC Code addresses the current need for a single “Consolidated ICC Code of Advertising and Marketing Communication Practice.” Through business self-regulation, the code promotes high standards of ethics in marketing. It also offers governments sound business principles to consider when elaborating initiatives that bear on marketing and consumer protection. The consolidated ICC Code will provide practical guidance for companies all over the world and help to build consumer trust and confidence.