ICC Consolidated Code 2011 Global Launch Review

    Prepared by the ICC commission on : Commission on Marketing and Advertising
    Publication date : 30/08/2012

    The ICC Consolidated Code on Advertising and Marketing Communication Practice 2011 was launched in September 2011 in Santiago, Chile and has since been launched in over a dozen countries across five continents.

    This review details the global launch efforts in 2011 and the subsequent actions taken by local self-regulatory organizations. Information on further launch efforts in 2012 is provided in the Marketing Commission blog.

    Eight language versions of the Code have since been published. These translations, along with other useful self-regulatory materials, are available on the ICC Codes Centre website.

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    application/pdf ICC Consolidated Code 2011 Launch Review[1M]