publication, Anti-Counterfeiting Technology Guide, comes at a time when the
business of counterfeiting is booming. Larger incentives and easier access to
sophisticated technologies are encouraging criminals to produce increasingly
to CCS, businesses which take steps to protect their products against
counterfeiting also reduce the risks of costly damage claims in product
liability cases where they may need to prove that a product bearing their
company's trade mark is a fake.
have to be on the constant lookout for new ways to protect their products, but
it can sometimes be difficult to choose the most effective method, the CCS book
owners are often unaware of how best to protect their particular goods against
counterfeiting," said Peter Lowe, Assistant Director of the CCS
Counterfeiting Intelligence Bureau (CIB). "Our guide gives them the
information they need to make their product as hard to copy as possible,
whether it is a brand of whisky, an official document or a handbag
reviews the key fields of technologies used to fight fakes - security printing,
holograms and Diffractive Optical Variable Image Devices (DOVIDS), security
labelling, taggants, smart cards, biometrics, and digital watermarking for CDs.
on security labels advises readers on the various technologies used to ensure
that anyone tampering with a product's label will leave a trace.
way is to use a transfer resistant label which causes the word "VOID"
to appear on the surface when it is removed," explained Mr Lowe.
is another technology profiled in the book. This new technology involves the
addition to a product of a chemical marker carrying coded information.
example, a whiskey could contain unique details determining its own origin and
batch with a combination of chemicals that is almost impossible to copy,"
explained Lowe. "Spot checks to determine the whiskey's authenticity can
be carried out easily with a biocode test kit using antibodies that react with
certain marker chemicals to give a colour."
explains how products can also be tagged by smell. An odour is incorporated
into the packaging, or in the product itself, and its authenticity can be
checked with a handheld "electronic nose".
As well as
revealing the latest anti-counterfeiting technologies, each section features a
list of experts in the relevant specialized field, complementing the CIB
Countertech Directory published earlier this year.
publication also sets out how to devise an effective strategy to fight
counterfeiting using real company case-studies as examples.
to Mr Lowe, the Anti-Counterfeiting Technology Guide is the first of its kind
in this field, giving specialist technological information in an easy-to-read
will not only benefit businesses with new products, but also those whose
products have changed, and all those who need to keep up to date with new
can not afford to sit back and expect to avoid becoming victims of
counterfeiting. Reading this book should be the first step for businesses
building an effective barrier against counterfeiters." said Mr Lowe.