Business rallies resources to fight increase in counterfeit goods
Business people from around the world today stepped up their efforts to stop the spread of counterfeit goods and intellectual property theft, pledging additional resources and funds to Business Action to Stop Counterfeiting and Piracy (BASCAP), a cross-sectoral business initiative launched by ICC in November 2004.
At a working meeting held at ICC's headquarters in Paris, executives specializing in intellectual property protection from more than 50 companies and associations pooled their knowledge to devise joint strategies and hammered out the details of four new BASCAP pro jects. The projects include:
- A website that will serve as an information clearinghouse to connect individual organizations' strategies and facilitate networking;
- Brochures to emphasize the important role that is played by intellectual property and the enforcement of IP rights in our knowledge-based world economy
- A compendium of real-life case studies illustrating both the positive aspects of IP protection and negative impact of IP theft;
- A set of indices mapping and ranking the state of IP enforcement difficulties and achievements in countries around the world.