“The preface to the first edition of the roadmap noted that intellectual property had become a key issue for businesses and policy makers,” said Peter Siemsen, Brazilian Vice-Chair of the ICC Commission on Intellectual Property. “This is undoubtedly truer today than ever before, especially in Brazil.”
The 8th largest economy in the world, Brazil has surpassed all economic estimates for 2010 and is currently reporting a 9% growth rate. Brazil has been among the strongest in the recovery of the so-called BRIC economies – Brazil, Russia, India and China – which are predicted to become the major economies of the the 21st Century.
Brazil’s strategic shift towards innovation in the 1990’s makes intellectual property policy all the more important to the country’s economy. Its nascent IP industry benefits from a sizeable industrial-capacity, large domestic market, biodiversity and significant purchasing power.
Peter Siemsen, whose firm Dannemann, Siemsen, Bigler & Ipanema Moreira, translated the roadmap into Portuguese, added: “The IP Roadmap provides a unique overview of key developments in IP policy and is much appreciated by the business community and policymakers worldwide. We are very pleased that the Portuguese version will allow Portuguese-speaking business people, specialists and policymakers to benefit from insights by international experts on the most pressing IP policy issues of today.”
The10th edition of the roadmap addresses the interaction between IP and other policy areas such as economic development, the environment, technology development and transfer, competition policy, the use of open source software, and data privacy. It also examines cross-cutting issues such as enforcement, problems in international litigation and on the Internet, the arbitration and mediation of IP disputes, counterfeiting and piracy, and the exhaustion of IP rights.
“The 2010 edition integrates significant new developments in the IP field – such as increased cooperation by patent offices to address the patent backlog – and approaches the important issue of technology transfer in a more holistic manner, including in the area of climate change,” said Ron Myrick, chair of the ICC task force which prepared the publication. “We have also increased our focus on topics which are receiving more attention, such as client privilege for professional IP advice and domain names.”
In their introduction to the publication, David Koris, Chair of the ICC Commission on Intellectual Property, and former ICC Secretary General Jean Rozwadowski write that the most striking changes in the IP policy landscape over the last decade have resulted from the impact of new technologies on society and business.
They note: “The spread of digital technologies and Internet connectivity has dramatically changed the way in which businesses develop, exploit and protect their intellectual property. Online distribution, marketing and infringement, domain names, cross-border technology development through electronic communication, and new business models on the Internet are but some of the pioneering opportunities and challenges raised by these new technologies.”
The 2010 edition of the ICC IP Roadmap is also available in Arabic, Chinese, Spanish, Russian and English.
Click here for more information on ICC's Commission on Intellectual Property.