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          ICC BASCAP launches Intellectual Property Guidelines in Russian

          • Moscow, 07 December 2011

          The International Chamber of Commerce (ICC) initiative on business action to stop counterfeiting and piracy (BASCAP) today launched a Russian version of its Intellectual Property Guidelines for Business that help businesses manage copyright and branded materials and deter trade in counterfeit and pirate goods.

          ICC BASCAP launches Intellectual Property Guidelines in Russian

          The Guidelines were released during a special session of the 3rd International Forum on Intellectual Property 'Expopriority'2011' held by the EXPOCENTRE and Chamber of Commerce and Industry of the Russian Federation (CCI RF) under the patronage of the Council of Federation of the Federal Assembly of the Russian Federation, the Ministry of Education and Science of the Russian Federation and the Federal Intellectual Property Service of Russia and supported by the World Intellectual Property Organization (WIPO), International Chamber of Commerce (ICC), International Federation of Invention Associations (IFIA), International Federation of Exhibition and Congress Service (IFES) and the Russian Union of Exhibitions and Fairs (RUEF).

          The Guidelines provide information to businesses on practical steps that they can take to protect their own innovation and creativity in intellectual property (IP)-based products and services, as well as to protect against the risk of using counterfeit materials or infringing the IP rights of other companies.

          Copyright and branded goods are an important part of every modern economy. The most innovative and advanced sectors rely heavily on IP to support innovation in their own products and services. Nearly every enterprise today uses or produces some form of IP in its business - from its own trademarks on products, to copyrighted publications, music, video or software, to branded goods and services of all types.

          The ICC BASCAP IP Guidelines will help companies to assess the effectiveness of their IP management policies and to consider new options for improving performance and managing the risks associated with counterfeiting and piracy. The Guidelines deal with IP management in all its forms within companies, from IP development to component sourcing, manufacturing, wholesaling, retailing, relations with intermediaries and handling of third party IP.

          Expopriority'2011 opened with an address and presentation by David Koris, Chair of the ICC Commission on Intellectual Property and included presentations by Ingrid Baele, Vice-Chair of the ICC Commission on Intellectual Property IP, Galina Zukova, Counsellor of the Secretariat of the ICC International Court of Arbitration for Eastern Europe, Russia and the CIS countries, and Daphne Yong-d'Herve, ICC Chief Intellectual Property Officer.

          "ICC has a long history of putting forward guidelines for improving the efficiency of global trade and we hope that the IP Guidelines can also become a guiding light for companies large and small, around the world, who are seeking to get the most out of their investments in intellectual capital," said Chris Oldknow, Enforcement Policy Counsel at Microsoft and member of BASCAP. "We would encourage all companies to use the Guidelines to review their own IP management policies to reduce the risks that can arise when a company infringes someone else's IP rights," added Pavel Savitsky whose firm, Mannheimer Swartling, is a member of the ICC IP Commission.

          "In addition to today's public launch, an important part of the educational process is to distribute the IP Guidelines to companies around the world," said Jeff Hardy, ICC BASCAP Coordinator. "We have released the Guidelines in English, French, Spanish, Portuguese, Chinese, Arabic, Ukrainian and now Russian. Governments have an important role to play in combating counterfeiting and piracy, but we also work with companies large and small to help the business community itself to manage and protect intellectual property more effectively."

          More information: Intellectual Property Guidelines for Business

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