'Ideas Matter' - ICC Secretary General Jean-Guy Carrier

          16 November 2012

          "On World IP Day in April, BASCAP joined a worldwide consortium of companies to launch a new initiative and website, "Ideas Matter". The initiative was formed by trade associations, companies and organizations including: DSM, the International Chamber of Commerce, International Trademark Association, Lundbeck, Microsoft, NBC-Universal, NL Octrooicentrum, Philips, SAP and Technicolor amongst others. By emphasizing the advantages of IP, "Ideas Matter" aims to raise awareness on how individuals, businesses, the economy and society as a whole, benefit from patents, trademarks, design rights, copyrights and other forms of IP. ICC Secretary General, Jean-Guy Carrier comments on the initiative with a few words from ICC headquarters in Paris, France"