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          ICC WTA conference

          15 March 2012

          Footage from the first conference on the ICC Business World Trade Agenda, an initiative of the International Chamber of Commerce (ICC) proposing that business works together with governments to drive more effective trade talks. More than 70 business experts -- including CEOs, senior corporate executives, and representatives of business organizations -- together with World Trade Organization (WTO) Director-General Pascal Lamy, came together to start defining the elements of a business world trade agenda, underscoring world business's collective desire to move global trade talks out of deadlock. The conference took place in Geneva in March 2012