09.00 Welcome to the Luxury Law Summit
Mark Wyatt, Publisher, The Global Legal Post
Chair's opening remarks
Jonathan Russell, Partner, Spire Partners LLP
The evolution of the luxury industry
- Macroeconomics and luxury
- Why is the luxury industry changing
- Challenges and opportunities
- Luxury meets law
Laudomia Pucci, Deputy Chairman and Image Director, Emilio Pucci
In house General Counsel keynotes
Monetizing a luxury brand: How legal contributes to profit
- What are the key legal challenges faced when trying to monetize brands?
- How can in-house counsel resolve tensions between brands and retailers/partners?
Iolanda Tursi, General Counsel, Kurt Geiger
The Case for an Embedded Lawyer
- Shaping the luxury legal department
Barbara Kolsun, General Counsel, Stuart Weitzman
Panel: Emerging markets: Risky business?
- New market entry strategies
- Regulatory risk
- Trade law/new foreign investment regulations and partnership agreements
- The impact of foreign bribery and corruption legislation
Kim Winser, Founder, Winser London
Loke-Khoon Tan, Partner, Baker & McKenzie
Ashish Chordia, Founder & CEO, SHREYANS
Breakout session for representatives from legal firms & professional services:
Chaired by: Victoria Orlowski, Managing Counsel, ICC International Court of Arbitration
General Counsel divide into a choice of three breakout sessions providing the opportunity to focus in greater depth on a relevant aspect of luxury law.
Breakout 1 Counterfeiting: A Perspective from China
Key topics will include:
- Keeping up with evolving counterfeit strategies and countering them
- The role of corruption
- A review of the actual manifestation of trademark enforcement in China
Chaired by: Paolo Beconcini, Partner, CBM
Contributors: Peter Stiefel, Daimler AG; Jacopo Liguori, Bonelli Erede Pappalardo
Breakout 2 Building your brand: opportunity, threats and challenges in the global marketplace
Global brand development involves legal, political and reputational challenges.
These challenges will encompass far more than IP protection; this session looks at opportunities and threats typically faced in building your brand. Topics include:
- Seizing opportunities: commercial strategies to maintain momentum in the global marketplace
- Regulatory challenges: navigating an expanding regulatory landscape and balancing the risk and return of entry into emerging markets
- Managing political and cultural risks: translating local market and practice into brand equity; mitigating political risk and protecting your brand equity in the local market
- Managing product and reputational risk: effective crisis management in an age of social media
Chaired by: Louise Nash, Partner, Covington & Burling
Contributors: Mary-Ellen Field, Chairman, Brand Finance
Breakout 3 The Digital Age: Building a brand experience and phygital marketing
This roundtable will offer an insight on how luxury companies are facing challenges to fit the digital age while keeping the sense of luxury 'touch and feel'.
- The phygital challenge – luxury in a digital age
- Compliance and the web
- Legal concerns from e-commerce to consumer protection and data privacy
- Designing a phygital strategy
Chaired by: Lorenzo de Martinis and Francesca Gaudino, Partners, Baker & McKenzie
Contributors: Marc Levey, Partner, Baker & McKenzie;Duncan Hinnells, In-house IP Lawyer, Aston Martin; Alessandro Nespoli, Legal Affairs, Luxottica Group; Simon Zinger, General Counsel, Aegis Media
13.30 General Counsel divide into a choice of three breakout sessions providing the opportunity to focus in greater depth on a relevant aspect of luxury law. A special session will be provided purely for delegates from law firms.
Breakout 1 When luxury is not enough...Avoiding disputes or winning when they arise
How to avoid disputes
- Drafting howlers
- A refresher course on the courts’ approach to interpretating
- Drafting pitfalls
How to anticipate disputes
- Dispute resolution clauses: the tactical considerations
How to win disputes
- Document management, disclosure and smoking guns
- Proving your case
- Witness preparation v witness “acclimatization”
Chaired by Jeremy Courtenay Stamp, Macfarlanes
Breakout 2 Social media and the luxury market
Key topics to include:
- How luxury brands are using social media
- Who should control your company's social media, including privacy and security?
- Your employees represent you online - what are they saying?
- How to survive without getting sued nationally and internationally
Chaired by: Nigel Rowley, Partner, Mackrell Turner Garrett and Donna Martin
Contributors: Lee Gage, General Counsel, Ben Sherman; Antonella Barbieri, Portolano
Breakout 3 Licensing
Chaired by: Fabrizio Jacobacci, Partner, Studio Legale Jacobacci & Associati
15.00 Debate: Counterfeiting is good for the luxury industry
Roberto Manriquez, Operation Maya Project Manager, Interpol
David S. Wall, Head of the School of Applied Social Sciences, Durham University
Defending intellectual property at the heart of luxury branding
- How has the IP landscape evolved?
- How can IP be protected when partners are involved?
- What are the limits of IP protection?
- Proactive strategies to protect IP
Valérie Sonnier, Global Intellectual Property Director, Louis Vuitton Malletier
Laurence Morel-Chevillet, IP Senior Counsel, Bulgari
Federica Zambelli, Brand Protection Manager, Moncler Group
Luxury in the digital age
In this panel session, a social media expert, a brandowner and an industry commentator will explore questions including:
- The unique challenges and legal implications of new social media channels and additional brandowner digital presence
- Online counterfeiting
- How the rise of e-commerce impacts brandowner agreements with existing retailers
- How does the law need to evolve to accommodate changes in the digital environment?
Chaired by Regula Walter, Former Head of Antitrust, Richemont
Daniela Della Rosa, General Counsel, Gucci
Robin Gruber, Vice President, Global Brand Protection, Chanel
Hélène Le Blanc, Consultant, The Luxe Chronicles
Uché Okonkwo, Founder and Executive Director, Luxe Corp.
Creativity and the law
Alberto Alessi, President, Alessi S.p.A
Commercialising your assets
A session hosted by Pitman's and the British Fashion Council.
Chaired by: Sally Britton, Partner, Pitmans
17.45 Close of the Luxury Law Summit, followed by drinks reception
© International Herald Tribune and The Global Legal Post, 2013. The organizers reserve the right to amend the program without giving prior notice.