Events

Luxury Law Summit

Luxury_Law_Summit
  • Location: London
  • Date: 23/05/2013
  • Event Type: Summit
  • Language: English

The ICC International Court of Arbitration is a partner of the Luxury Law Summit, which will be held in London on 23 May 2013. What are the developing challenges which will impact the business of luxury brand development and retail?

Why Attend

With a 50% increase in the global turnover of luxury goods companies in the last 10 years, there is a rising awareness that many luxury goods companies, who used to have a perhaps unsophisticated business approach 10 years ago, now recognise the need to obtain astute legal advice on issues such as financial engineering, competition law, intellectual property rights and selective distribution.

The summit will map out the risks and challenges for companies across the premium brand business sectors. Speakers will include company founders, owners, CEOs, CMOS, In House Lawyers, selected law firms, heads of trademarks, regulators, economists and technology experts.

Managing Partners and Senior Partners specialising in luxury client business and trademark protection... should attend to:

  • Hear leading luxury clients discuss their business objectives and challenges
  • Learn how General Counsels and client directors view the developing role of the legal service provider
  • Hear leading industry experts analyse the key issues and challenges driving the future direction of brands in the luxury sector
  • Benefit from attending information sessions specifically designed for Law Firms operating in this sector
  • Network with top luxury brand owners' general counsel

Chief Executives, Managing Directors, Founders and Finance Directors of luxury brands and service companies… should attend to:

  • Improve their understanding of key legal issues that will influence the future for your business growth - such as copyright protection, trading rules for emerging markets, developing and managing new marketing and distribution channels
  • Focus on how their in house legal teams can improve the effectiveness of the contribution to their business strategy
  • Hear from leading experts and make new contacts to ensure their business has the support network it needs

In House Lawyers and General Counsel…should attend to:

  • Learn from an agenda specifically designed for in house lawyers working in the luxury sector
  • Ensure that they have the latest expert guidance to steer business growth
  • Hear leading experts focus on the key issues and challenges driving the future direction of brands in the luxury sector
  • Network with their peers in the luxury law field
  • Build contacts to ensure their business has the support network it needs

09.00 Welcome to the Luxury Law Summit

Mark Wyatt, Publisher, The Global Legal Post

Chair's opening remarks

Jonathan Russell, Partner, Spire Partners LLP

The evolution of the luxury industry

  • Macroeconomics and luxury
  • Why is the luxury industry changing
  • Challenges and opportunities
  • Luxury meets law

Laudomia Pucci, Deputy Chairman and Image Director, Emilio Pucci

In house General Counsel keynotes 

Monetizing a luxury brand: How legal contributes to profit
  • What are the key legal challenges faced when trying to monetize brands?
  • How can in-house counsel resolve tensions between brands and retailers/partners?

Iolanda Tursi, General Counsel, Kurt Geiger

The Case for an Embedded Lawyer

  • Shaping the luxury legal department

Barbara Kolsun, General Counsel, Stuart Weitzman

Panel: Emerging markets: Risky business?

  • New market entry strategies
  • Regulatory risk
  • Trade law/new foreign investment regulations and partnership agreements
  • The impact of foreign bribery and corruption legislation

Kim Winser, Founder, Winser London
Loke-Khoon Tan, Partner, Baker & McKenzie
Ashish Chordia, Founder & CEO, SHREYANS

Breakout session for representatives from legal firms & professional services:

Arbitration
Chaired by: Victoria Orlowski, Managing Counsel, ICC International Court of Arbitration

General Counsel divide into a choice of three breakout sessions providing the opportunity to focus in greater depth on a relevant aspect of luxury law.

Breakout 1 Counterfeiting: A Perspective from China

Key topics will include:

  • Keeping up with evolving counterfeit strategies and countering them
  • The role of corruption
  • A review of the actual manifestation of trademark enforcement in China

Chaired by: Paolo Beconcini, Partner, CBM
Contributors: Peter Stiefel, Daimler AG; Jacopo Liguori, Bonelli Erede Pappalardo

Breakout 2 Building your brand: opportunity, threats and challenges in the global marketplace

Global brand development involves legal, political and reputational challenges.
These challenges will encompass far more than IP protection; this session looks at opportunities and threats typically faced in building your brand. Topics include:

  • Seizing opportunities: commercial strategies to maintain momentum in the global marketplace
  • Regulatory challenges: navigating an expanding regulatory landscape and balancing the risk and return of entry into emerging markets
  • Managing political and cultural risks: translating local market and practice into brand equity; mitigating political risk and protecting your brand equity in the local market
  • Managing product and reputational risk: effective crisis management in an age of social media

Chaired by: Louise Nash, Partner, Covington & Burling
Contributors: Mary-Ellen Field, Chairman, Brand Finance

Breakout 3 The Digital Age: Building a brand experience and phygital marketing

This roundtable will offer an insight on how luxury companies are facing challenges to fit the digital age while keeping the sense of luxury 'touch and feel'.

  • The phygital challenge – luxury in a digital age
  • Compliance and the web
  • Legal concerns from e-commerce to consumer protection and data privacy
  • Designing a phygital strategy

Chaired by: Lorenzo de Martinis and Francesca Gaudino, Partners, Baker & McKenzie
Contributors: Marc Levey, Partner, Baker & McKenzie;Duncan Hinnells, In-house IP Lawyer, Aston Martin; Alessandro Nespoli, Legal Affairs, Luxottica Group; Simon Zinger, General Counsel, Aegis Media

13.30 General Counsel divide into a choice of three breakout sessions providing the opportunity to focus in greater depth on a relevant aspect of luxury law. A special session will be provided purely for delegates from law firms.

Breakout 1 When luxury is not enough...Avoiding disputes or winning when they arise

Topics include:

How to avoid disputes

  • Drafting howlers
  • A refresher course on the courts’ approach to interpretating
  • Drafting pitfalls

How to anticipate disputes

  • Dispute resolution clauses: the tactical considerations

How to win disputes

  • Document management, disclosure and smoking guns
  • Proving your case
  • Witness preparation v witness “acclimatization”

Chaired by Jeremy Courtenay Stamp, Macfarlanes

Breakout 2 Social media and the luxury market
Key topics to include:

  • How luxury brands are using social media
  • Who should control your company's social media, including privacy and security?
  • Your employees represent you online - what are they saying?
  • How to survive without getting sued nationally and internationally

Chaired by: Nigel Rowley, Partner, Mackrell Turner Garrett and Donna Martin
Contributors: Lee Gage, General Counsel, Ben Sherman; Antonella Barbieri, Portolano

Breakout 3 Licensing

Chaired by: Fabrizio Jacobacci, Partner, Studio Legale Jacobacci & Associati

15.00 Debate: Counterfeiting is good for the luxury industry

Roberto Manriquez, Operation Maya Project Manager, Interpol
David S. Wall, Head of the School of Applied Social Sciences, Durham University

Defending intellectual property at the heart of luxury branding

  • How has the IP landscape evolved?
  • How can IP be protected when partners are involved?
  • What are the limits of IP protection?
  • Proactive strategies to protect IP

Valérie Sonnier, Global Intellectual Property Director, Louis Vuitton Malletier
Laurence Morel-Chevillet, IP Senior Counsel, Bulgari
Federica Zambelli, Brand Protection Manager, Moncler Group

Luxury in the digital age

In this panel session, a social media expert, a brandowner and an industry commentator will explore questions including:

  • The unique challenges and legal implications of new social media channels and additional brandowner digital presence
  • Online counterfeiting
  • How the rise of e-commerce impacts brandowner agreements with existing retailers
  • How does the law need to evolve to accommodate changes in the digital environment?

Chaired by Regula Walter, Former Head of Antitrust, Richemont
Daniela Della Rosa, General Counsel, Gucci
Robin Gruber, Vice President, Global Brand Protection, Chanel
Hélène Le Blanc, Consultant, The Luxe Chronicles
Uché Okonkwo, Founder and Executive Director, Luxe Corp.

Creativity and the law

Alberto Alessi, President, Alessi S.p.A

Commercialising your assets

A session hosted by Pitman's and the British Fashion Council.

Chaired by: Sally Britton, Partner, Pitmans

17.45 Close of the Luxury Law Summit, followed by drinks reception

© International Herald Tribune and The Global Legal Post, 2013. The organizers reserve the right to amend the program without giving prior notice.

Confirmed speakers are listed here:

http://www.luxurylawsummit.com/speakers.aspx

Venue

Caledonian Club, London

Registration

Online registration here:

http://www.luxurylawsummit.com/how-to-register.aspx

© Copyright ICC 2013