Marketing and Advertising

The ICC Commission on Marketing and Advertising meets twice a year and examines major marketing and advertising related policy issues of interest to world business via issue-specific task forces and working groups that advance this work throughout the year.

How does it work?

Each ICC national committee or group may appoint delegates to represent it at meetings with commission officers appointed by the Chairman and Secretary General in consultation with national committees.

Members set the commission’s agenda and determine priorities as well as provide officers to facilitate task forces and working groups in conjunction with the commission’s Secretariat in Paris.

Moreover, commission members gain influence at the national level through the ICC global network of national committees and at the international level through ICC’s privileged links with major intergovernmental organizations.

Commission meetings consider among other things

  • reports from the task forces and working groups
  • drafts of codes and rules revision
  • draft opinions concerning queries on ICC rules submitted by ICC national committees
  • future work items and strategy outlines

    Structure

    The ICC Commission on Marketing and Advertising serves as the overarching body for issue-specific task forces and working groups which include:

    • Task Force on Code Revision
    • Working Group on Digital Media
    • Working Group on Sustainability

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