The ICC/ESOMAR International Code on Market and Social Research (2007) is available in English, French, Spanish and German.
The (International Chamber of Commerce) ICC/ESOMAR International Code of Marketing and Social Research Practice is jointly developed by ICC and ESOMAR. The Code sets universal standards that can be accepted and applied by different cultures. It reflects an international consensus of views about fundamental principles that govern market research activities. Successful market research, which in this Code includes social and opinion research depends on public confidence – research that is honest, objective and without unwelcome intrusion or disadvantage to its participants. The goal of this Code is to strengthen consumer protection and confidence, and be applicable worldwide.
ESOMAR has promoted the use of a market research professional code since 1948 and joined with ICC in 1977 to create a single umbrella code for the global market research industry. The fourth edition and most recent version was revised in 2007 taking into account recent developments in technology and setting stronger data protection and privacy provisions for people who participate in surveys.
The Code covers all market, opinion and social research whether face to face or applying Internet-based technologies, and is especially valuable in emerging markets where legislation on data privacy or consumer protection may not be present. It clearly distinguishes market research from direct marketing and sales, and strengthens respondent’s protection and confidence.
The ICC/ESOMAR International Code on Market and Social Research (2007) is available in English, French, Spanish and German [click here to download from the Document Centre].