Promarca Switzerland
Promarca is the Swiss overall federation of manufacturers, importers and
representatives of branded products who market their goods chiefly in
the consumer goods sector using a variety of channels, and whose legal
and financial independence from the retail trade is guaranteed.
Promarca's Mission:
It is Promarca’s goal
- to permanently observe changes in its environment and ascertain their significance
- to take an active role in creating and maintaining favourable conditions for the brand product, alone or jointly with other associations, particularly with AIM, the European
Association of Brand Industries
- to represent to the public the common concerns of branded-product manufacturers in politics, administration and the media, and to the consumer organisations;
- to promote the collaboration of brand product manufacturers with each other and with distribution partners;
- to communicate the importance of branded products as an added-value system