Promarca mission

It is Promarca’s goal

• to permanently observe changes in its environment and ascertain their significance
• to take an active role in creating and maintaining favourable conditions for the brand product, alone or jointly with other associations, particularly with AIM, the European

Association of Brand Industries

• to represent to the public the common concerns of branded-product manufacturers in politics, administration and the media, and to the consumer organisations;
• to promote the collaboration of brand product manufacturers with each other and with distribution partners;
• to communicate the importance of branded products as an added-value system