Research Report on Consumer Attitudes and Perceptions on Counterfeiting and Piracy is BASCAP's look into consumer behaviour. The report's objective is to help consumers understand the dangers illicit products pose and to deter these unsafe purchases.
Consumer Research Report
Motives to purchase illicit goods vary widely from price and easy access to social acceptability and a perception that a counterfeit purchase is a game which falls outside the law and to which there are no consequences.
The BASCAP Report on Consumer Attitudes and Perceptions on Counterfeiting and Piracy, summarizes an extensive body of research conducted over an 18-month period to better understand consumer attitudes and behaviours toward counterfeiting and piracy. Its objective is to enlighten communications tactics that can help change those attitudes and behaviours in ways that will help consumers more fully understand the repercussions of buying fake products and ultimately deter illegal and unsafe purchases.
A new report released today reveals that 80% of consumers spanning the developed and developing world regularly purchase counterfeit and pirated products Read more