Motives vary widely, from price and easy access to social acceptability and a perception that a counterfeit purchase is a game which falls outside the law and to which there are no consequences.

• Only when consumers appreciate the full repercussions of their counterfeit purchase can they be expected to stop the practice.
• Only when governments fully understand the factors that drive their constituencies toward illegal activity can they institute programs to educate and protect consumers – and society – from the dangers of counterfeiting and piracy.

Global survey and report

The BASCAP Report on Consumer Attitudes and Perceptions on Counterfeiting and Piracy, summarizes an extensive body of research conducted over an 18-month period to better understand consumer attitudes and behaviors towards counterfeiting and piracy. Its objective is to enlighten communications tactics that can help change those attitudes and behaviors in ways that will help consumers more fully understand the repercussions of buying fake products - and ultimately deter these illegal and unsafe purchases.

Campaign database