Efforts by governments, enforcement agents and intellectual property (IP) rights-holders to stop counterfeiting and piracy have largely focused on strengthening IP enforcement regimes to more effectively deter the production and trade of fake products. However, in the face of an escalating global growth in counterfeiting and piracy, it has become clear that the focus on the supply-side of the equation is not enough and must be complemented by an equally aggressive attempt to control the demand-side of this nebulous market.

To view BASCAP's work on consumer perceptions click here.

For a database of various global public outreach campaigns and consumer surveys click here.  

To view additional campaigns collected by the World Intellectual Property Organization click here. 

To view additional research on awareness and consumers click here.