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How does one know if a watch is not a genuine?

There are various indications that make it possible to distinguish between a real watch and a fake one:

• A brand-name watch sold on the sidewalk or roadside is clearly a fake.
• Numerous designations on the watch housing or band, often of poor quality, indicate counterfeiting.
• Lack of official guarantee certificate for the watch is evidence that it is a fake. However, the existence of such a certificate is no proof to the contrary because counterfeiters, in the meantime, forge guarantees as well.
• Swiss brand-name watchmakers pay particular attention to the finish of the components. Poor detail quality indicates a fake.
• Messy packaging or a mixture of different brands in the same packaging indicates counterfeit watches. (1)