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Italy Home

country facts and figures

General:
bullet According to the Italian Institute Against Counterfeit Goods, the market for counterfeit goods and products in Italy is estimated to be valued at $6.4 billion (1) 
bullet 60% of the market is based on counterfeit clothing and other fashion products, and caused 40,000 lost jobs over the past decade (Ibid.) 

Italy

Estimated Trade Losses due to Copyright Piracy (in millions of US dollars) and Levels of Piracy: 2001-2005

 

2005

2004

2003

2002

2001

 

Loss

Level

Loss

Level

Loss

Level

Loss

Level

Loss

Level

Motion Pictures

161.0

22%

160.0

15%

140.0

20%

140.0

20%

140.0

20%

Records & Music

40.0

20%

45.0

23%

42.0

22%

42.0

23%

40,0

23%

Business Software

760.8

48%

779.0

50%

642.0

49%

363.4

47%

338.8

45%

Entertainment Software 

639.2

30%

N/A

34%

168.5

47%

215.4

55%

N/A

74%

Books

20.0

N/A

23.0

N/A

23.0

N/A

23.0

N/A

23.5

N/A

TOTALS

1621.0

 

1007,9

 

1015.5

 

783.8

 

542.3

 
Source: International Intellectual Property Alliance adobe pdf file
Film & TV:
bullet

For 2005, MPA reports that preliminary estimated losses in Italy due to audiovisual piracy (including both hard goods and internet) were $161 million, and the estimated piracy level was 22%. (2) adobe pdf file

Luxury Goods:
bullet 

As much as 20 % of the clothes bought in Italy are fakes, according to a report issued by the Italian consumers association Intesa dei Consumatori in April 2004. Fake shoes and clothes reached EUR 3.13 billion (US$3.705 billion) in terms of value in 2002, and accounted for nearly 21% of all counterfeits produced and marketed in Italy in the same period. (3)

Music:
bullet

Recent surveys showed that almost 5 million people are downloading music from the most famous P2P platforms. The estimated music piracy level in Italy for 2005 was 20%, a slight decline from the prior year. Estimated 2005 losses due to record and music piracy in Italy amounted to $40 million. (4) adobe pdf file

Software:

bulletItaly lost $1,564 million (8th most of countries surveyed) to software piracy in 2005. This is largely attributed to PC shipments outpacing software growth. 

 

2005 GLOBAL PC SOFTWARE PIRACY

 

Piracy Rates

Piracy Losses (millions)

2005

53%

$1,564

2004

50%

$1,500

2003

49%

$1,127

Source:THIRD ANNUAL BSA AND IDC GLOBAL SOFTWARE PIRACY STUDYadobe pdf file

bullet The Entertainment Software Association (ESA) estimates that the value of pirated videogame product in the Italian marketplace was $639.2 million in 2005, with a 30% piracy rate. (5adobe pdf file
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