| Founded in 1903 by leading German branded consumer goods manufacturers in their fight against unfair competition, the German Brands Association Markenverband today represents some 380 branded goods and services companies with an annual turnover of c. €350 bn. Markenverband's activities cover a broad spectrum, from political lobbying for a brand friendly legal and competitive environment, including freedom of advertisement and effective IP protection, to member services like workshops and conferences on relevant issues. Markenverband represents its members on questions of general concern towards the German Patent and Trade Mark Office, the German Customs Organisation and in the Advisory Committee of the German NIC AIM Anti-Counterfeiting Committee May 2006 13 (DeNIC) on the TLD .de. Amongst other issues, especially important fields of work are the fight against counterfeits and look-alikes, unfair competition and competition law, but also CSR and consumer policy. |
