Marketing and branding activities are critical to companies’ and their ties to their clients. Chambers have a unique ability to create and deliver beneficial niche marketing services for member companies to foster their business development. At the same time, as businesses in their own right, chambers must reinforce their image as flexible, dynamic organizations. Check out some branding projects that help local business become more competitive in international markets as well as projects building a national and coherent chambers brand.
Auckland Chamber of Commerce – Delivering diversity to business
At the turn of the 21st Century, a lack of skilled labour was seen a major inhibitor to the growth and success of business in New Zealand, with a reluctance in certain parts of the community to employ migrants. The Auckland Chamber of Commerce formulated the New Kiwis programme as a conduit between business and migrants – identifying a ready pool of skilled labour and matching it with job vacancies at no cost to either party. The programme has been tremendously successful, with the chamber effectively showcasing the valuable contribution to local business to a comprehensive and inclusive community development program and reinforcing the chamber brand.
Full project description (PDF)
Chambers Ireland – Building the chamber brand project
The chamber system in Ireland was highly fragmented. This presented significant challenges in terms of operational effectiveness and financial viability at every level of the network. The objective of the project was to take a series of interrelated initiatives to enhance and unite the chamber brand to underpin new quality management and coordination systems, membership growth and a portfolio of new commercial services.
Project description part 1 (PDF)
Project description part 2 (PDF)
Croatian Chamber of Economy – Be CROative
Be CROative is a project of the Croatian Chamber of Economy which is financed by chamber members and companies from Croatia. With the exhibition “Be CROative” the Croatian Chamber of Economy aims to bring Croatia closer to the world and introduce every visitor not just to the historical, cultural and natural richness of Croatia but also to the Croatian prestigious quality labels “Croatian Quality” and “Croatian Creation” awarded to the highest quality products that reflect Croatian tradition, research and development, innovation and inventions.
Full project description (PDF)
Gaziantep Chamber of Industry – Trademark city Gaziantep
A need for differentiation was the seed of the Gaziantep Chamber of Industry’s brand building project. The vision of the project was to structuralize Gaziantep to bring more added value to its goods and increase the competition power while the mission was to transform the common will of branding to an integrated branding process.
Full project description (PDF)
Inegol Chamber of Commerce and Industry – Inegol furniture publicity group project
İnegöl Furniture Publicity Group Project aimed to provide branding of "İnegöl Furniture" with a wide range of publicity activities. Consequently, all the publicity activities within the project supported the development of the furniture sector in the city, economically and socially.
Full project description (PDF)
Stavanger Chamber of Commerce & Industry – The national Norwegian food award
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The National Norwegian food award was established in 2008 by Stavanger Chamber of Commerce & Industry to promote the Norwegian food industry and Stavanger as the culinary capital of Norway. The competition plays a huge part of the region’s strategy of making Stavanger the undisputed capital of food in Norway, which aims to ultimately build an industry that will last beyond the oil- and gas age.
Full project description (PDF)
Torino Chamber of Commerce – To-design project
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To-Design is a long-term project that aims to promote the Piemonte design sector at local and international markets. It provides international buyers with a preferential channel to meet top class designers or companies manufacturing goods with strong design inclination based in Torino - Piemonte ready to offer new ideas or propose innovative products. Thanks to the Torino Design in the World project, all matchmaking activities are totally free of charge: b2b meetings and companies visits are organised for all international buyers to get in touch with the capability and know-how of the designers.
Full project description (PDF)