Companies take the lead in green action
Paris, 31 January 2001 - The second Earth Summit
next year, 10 years after the world's governments held their first global environmental
conference in Rio, will tackle issues that defy frontiers and affect the lives
of the entire population.
Government leaders and an
army of experts will furrow their brows over threatened species and biodiversity,
changing climate patterns, the ozone layer, restoring forests, preserving the
polar ice caps, and reducing man-made pollution. The stakes are huge and the
remedies will reach everywhere.
Not much that a Peruvian
brewery, a German baby food manufacturer, or a Canadian forest products company
can do about it all - or is there? In fact, it is the environmental performance
of these and hundreds of thousands, even millions, of other enterprises and
the behaviour patterns of billions of individuals that will determine the state
of the world's environment in the years ahead.
As UN Secretary-General
Kofi Annan has told business leaders: "You can undertake initiatives to
promote greater environmental responsibility. And you can encourage the development
and diffusion of environmentally friendly technologies."
The three examples quoted
are not chosen at random. Cervesur of Peru, HiPP of Germany and Interfor of
Canada are all among 12 winners of the Millenium Business Award for Environmental
Achievement, a competition under the Global Compact that was organized by the
International Chamber of Commerce and the United Nations Environment Program
(UNEP).
Cervesur uses a flash pasteurization
process that requires 88% less energy than the alternative and runs preservation
projects for Andean flora. HiPP achieves an outstanding 97% rate of production
waste recycling, and International Forest Products of British Columbia plants
two trees for each one harvested - that means four to five million trees last
year alone.
Another UNEP-ICC award winner
is the Tokyo Electric Power Company, whose main business is supplying electricity
to the Japanese capital. TEPCO has taken its fight against global climate change
and environmental degradation on to the world stage.
TEPCO's environmental initiatives
include an afforestation project in Australia, improving the efficiency of coal-
fired
thermal power stations in China, constructing micro-hydro generation facilities
in Indonesia, and technical support for thermal storage heat pump systems in
Thailand.
"It is for governments
to devise the policies and make the incentives, but it will be business that
makes the improvements in environmental performance happen," says Jack
Whelan, ICC's policy manager for environment and energy. "Governments should
see business as their indispensable ally in environmental matters."
In fact, sound environmental
management makes commercial sense. Recycling waste and saving energy cuts costs
as well as helping the environment. "Companies protect their financial
capital for obvious reasons - and the same applies to other forms of capital.
These include the goodwill of consumers who create markets, and particularly
the natural resources on which everyone relies," says Mr Whelan.
UNEP's Division of Technology,
Industry and Economics (DTIE) works with business to promote cleaner and safer
environmental policies, strategies, practices and technologies.
''The challenge for many
companies is to put the Global Compact environmental principles into practice,''
says Jacqueline Aloisi de Larderel, director of the DTIE.'' We hope the Global
Compact will encourage both small and large firms to 'think environment' before
making investments.''
Many companies in developing
countries face special problems because of their lack of technical and financial
resources. Observes C.K. Hyder, chief executive officer and secretary-general
of the Bangladesh Employers Federation: ''The environmental principles in the
Global Compact will be very expensive for developing countries, because many
don't have the money or technology to make the required infrastructure changes."
Still, there's no shortage
of impressive environmental initiatives in the developing world.
DaimlerChrysler has launched
the Poverty and Environment in the Amazons (POEMA) project in Brazil to re-cultivate
the rain forest scientifically with special fruits, plants and mixed woodlands,
which produce natural fibers for use in automobile components. POEMA also explores
the ecological, social and economic aspects of agro-forestry by addressing the
exploitation of the Brazilian rain forest, poverty, social displacement and
misuse of raw materials.
The oil company Shell has
entered into a $2.8 million, three year partnership with the Smithsonian Institute
to conduct biodiversity studies in Gabon where it currently drills for oil.
The aim of the project, according to Shell's Sachin Kapila, is to "assess
the impact we have on environments in which we operate and learn how to minimise
our footprint."
"If we can understand
these issues here, it means we can adjust our practices to become more efficient
when moving into new areas. By training locals how to conduct biodiversity studies,
we can ensure that these communities have a life beyond Shell."
A project in KwaZulu-Natal, which is part of the worldwide ''Business Partners
For Development'' program initiated by the World Bank, has brought together
the resources, expertise and perspectives of the public sector, business, the
UN and nongovernmental organizations. The $2 million program is focused on providing
adequate water and sanitation services
to poor communities in Durban and Pietermaritzburg,
South Africa.
''This type of partnership
can lead to better and replicable practices in poor urban areas,'' says Patrick
Rousseau, project director and managing director of Vivendi Water South Africa.
Suez Lyonnaise des Eaux
is also providing a clean and safe water supply to poor communities in Argentina,
Bolivia, Chile and Morocco. Alain Mathys, director of the company's ''Water
for All'' program, says: ''The principles of the Global Compact underline the
role that companies like ours can play as responsible social citizens.''
The industrial giant Du
Pont has launched an aggressive campaign in Brazil to reduce packaging waste
- saving $340 million a year in the process. "Du Pont spends over $2 billion
per year on research and development," says Paul Tebo, Du Pont's vice president
for safety, health and environment. "Reducing our environmental footprint
is a key aspect of all of our projects."
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