Marketing and Advertising

Commission on Marketing and Advertising

Statements ICC Comments on Codex Discussion Paper on Advertising CL 2004/54-FL (.pdf - 5 pages) February 2005 Policy Statement to UPU Bucharest Congress 2004 June 2004 ICC Comments on the Proposal for an EC Regulation on Consumer Protection Co-operation (.pdf - 6 pages) May 2004 Freedom of Commercial Communication September 2003 French version The liberalization of advertising services November 2002 French version The liberalization of postal services October 2001 French version 22nd Congress of the Universal Postal Union April 1999 French version

Guidelines, codes and rules

ICC principles for responsible deployment and operation of electronic product codes [download pdf]
March 2005

ICC Guidelines on Marketing and Advertising using Electronic Media [download pdf]
December 2004

ICC Framework for Responsible Food and Beverage Communications [download pdf]
July 2004
French version [download pdf]

ICC International Code on Sponsorship [download pdf]
September 2003
French version [download pdf]

Compendium of ICC Rules on Children and Young People and Marketing [download pdf]
April 2003
French version [download pdf]

ICC International Code of Sales Promotion [download pdf]
May 2002
French version [download pdf]

Compendium of Rules for Users of the Telephone in Sales, Marketing and Research [download pdf]
June 2001

ICC International Code of Direct Marketing [download pdf]
June 2001
French version [download pdf]

ICC International Code of Environmental Advertising
June 2001

Terms of Reference of the ICC Code Interpretation Panel [download pdf]
March 2001

ICC International Code of Direct Selling [download pdf]
June 1999
French version [download pdf]

ICC International Code of Advertising Practice [download pdf]
April 1997
French version [download pdf]

ICC/ESOMAR International Code of Marketing and Social Research Practice [download pdf]
June 1995
French version [download pdf ]

News items

ICC issues new guidelines on marketing and advertising using electronic media
Paris, 6 April 2005

EU directive on unfair practices gets "thumbs down" from business
Brussels, 20 January 2005

ICC issues guidelines for responsible food and beverage communications
Paris, July 8 2004

Rights of sponsored parties spelled out in revised ICC code
Brussels, 27 November 2003

Children deserve special consideration from advertisers
Paris, 22 May 2003

WTO urged to free up advertising services
Paris, 18 December 2002

Code on internet advertising gathers international support
Paris, 18 May 1999

Advertising matters - Rules and freedom in advertising (Helmut Maucher)
Brussels, 27 April 1999