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To promote high standards of ethics in marketing by business self-regulation through ICC international marketing codes, and to elaborate world business views on government initiatives affecting marketing and consumer protection. |
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| As more consumers consider environmental features important in their purchasing decisions, businesses have a keen interest in communicating the ‘green’ attributes of their products. Getting the message right is far from easy. To help marketers and advertisers avoid the mistakes of vague, non-specific or misleading environmental claims, the International Chamber of Commerce has produced a new global Framework for Responsible Environmental Marketing Communications. |
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Mexico forum promotes industry leadership in responsible advertising
With globalization bringing sea changes not only in the production and distribution of goods and services but also in marketing and publicity, advertising needs to be considered both within the rights that protect freedom of expression and in a context of social responsibility, a recent forum organized by ICC Mexico concluded. |
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ICC Morocco meeting ends with declaration to build a self-regulatory system
Self-regulation, a system capable of addressing radical changes in the media world, is continually proving its importance in the global environment of the 21st century. This point was underscored at an ICC event highlighting the benefits of self-regulation in countries where the legal framework is unclear or insufficient. |
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ICC Mexico event spotlights self-regulation in advertising
As self-regulation in marketing and advertising has never been more important, ICC Mexico, in coordination with the Mexican Council for Self-regulation and Advertising Ethics and the United States Council for International Business, organized a forum highlighting this point. |
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Copyright 2010 International Chamber of Commerce Copyright, trademark and privacy notice

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