ICC's Commission on Marketing and Advertising

Policy and Business Practices

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Business topics and codes

Consolidated ICC Code

Direct selling

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Food and beverage framework

Business advocacy

Codex

Consumer protection

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Code, Guidelines & Frameworks

Full list

>To promote high standards of ethics in marketing by business self-regulation through ICC international marketing codes, and to elaborate world business views on government initiatives affecting marketing and consumer protection.

ICC and ESOMAR unveil revised international code of conduct for market and social research

Paris, 22 January 2008

Stronger data protection and privacy for people who participate in surveys is one important focus of the latest revision of the leading international code of conduct for market and social research.

ICC Morocco meeting ends with declaration to build a self-regulatory system
Casablanca, 30 November 2007 Self-regulation, a system capable of addressing radical changes in the media world, is continually proving its importance in the global environment of the 21st century. This point was underscored at an ICC event highlighting the benefits of self-regulation in countries where the legal framework is unclear or insufficient.

ICC Mexico event spotlights self-regulation in advertising
Mexico City, 20 November 2007 As self-regulation in marketing and advertising has never been more important, ICC Mexico, in coordination with the Mexican Council for Self-regulation and Advertising Ethics and the United States Council for International Business, organized a forum highlighting this point.

ICC strengthens global marketing framework to fight child obesity
Paris, 5 October 2006 To assist in the worldwide efforts to foster improved diet and health and curb childhood obesity, the International Chamber of Commerce has issued a new global framework that promotes high ethical standards for marketing food and beverages.

New ethical code guides marketing communications worldwide
Paris, 28 September 2006 To address new ethical challenges brought on by a rapidly-changing media landscape, ICC has published a consolidated and expanded version of its advertising and marketing codes.

Self-regulation works: ICC plans consolidated global marketing code
New York, 17 January 2006 In the context of a fast-changing media landscape for marketers and advertisers, the International Chamber of Commerce held a series of meetings in New York last week to address challenges to self-regulation.

Self-regulation vital for the global economy, says ICC
Paris, 7 December 2005 Safeguarding the way products are advertised in a free market is the theme of an ICC roundtable taking place in New York on 9 January 2006.

ICC issues new guidelines on marketing and advertising using electronic media
Paris, 6 April 2005 The International Chamber of Commerce (ICC) has published updated Guidelines on Marketing and Advertising using Electronic Media that address recent developments in the field of digital media and other technologies.