ICC's Commission on Marketing and Advertising

Policy and Business Practices

What do we do?

How does it work?

Become a member

Leadership

Task Forces

Business topics and codes

Consolidated ICC Code

Digital marketing

Direct selling

Market research

Food and beverage framework

Sustainability claims

Sustainable consumption & production

Business advocacy

Services

Opportunities

Code, Guidelines & Frameworks

Full list

>To promote high standards of ethics in marketing by business self-regulation through ICC international marketing codes, and to elaborate world business views on government initiatives affecting marketing and consumer protection.

Self-regulation and advertising: Surviving the global challenges ahead

Washington, D.C., 4 February 2009

Just ahead of the US administration change, marketers and advertisers from around the world gathered in Washington, D.C. to participate in a roundtable on the future of self-regulation held by the International Chamber of Commerce.

ICC national committees in Africa offer direct selling guidance
Paris, 3 July 2008 As direct selling takes off in emerging markets in Asia, Africa and Latin America, ICC national committees have begun referencing the ICC Direct Selling Code, to give firms much-needed assurance to operate in these fast-growing countries.

ICC and ESOMAR unveil revised international code of conduct for market and social research
Paris, 22 January 2008 Stronger data protection and privacy for people who participate in surveys is one important focus of the latest revision of the leading international code of conduct for market and social research.

ICC Morocco meeting ends with declaration to build a self-regulatory system
Casablanca, 30 November 2007 Self-regulation, a system capable of addressing radical changes in the media world, is continually proving its importance in the global environment of the 21st century. This point was underscored at an ICC event highlighting the benefits of self-regulation in countries where the legal framework is unclear or insufficient.

ICC Mexico event spotlights self-regulation in advertising
Mexico City, 20 November 2007 As self-regulation in marketing and advertising has never been more important, ICC Mexico, in coordination with the Mexican Council for Self-regulation and Advertising Ethics and the United States Council for International Business, organized a forum highlighting this point.

ICC strengthens global marketing framework to fight child obesity
Paris, 5 October 2006 To assist in the worldwide efforts to foster improved diet and health and curb childhood obesity, the International Chamber of Commerce has issued a new global framework that promotes high ethical standards for marketing food and beverages.

New ethical code guides marketing communications worldwide
Paris, 28 September 2006 To address new ethical challenges brought on by a rapidly-changing media landscape, ICC has published a consolidated and expanded version of its advertising and marketing codes.

Self-regulation works: ICC plans consolidated global marketing code
New York, 17 January 2006 In the context of a fast-changing media landscape for marketers and advertisers, the International Chamber of Commerce held a series of meetings in New York last week to address challenges to self-regulation.