Task Force on Food and Beverage Marketing

The increasing worldwide attention to diet, physical activity and health is of great significance to the international food and beverage community and to the broader business community of which it is a part. The ICC Marketing and Advertising Commission’s Task Force on Food and Beverage Marketing, whose activity was led by Monsieur Gérard Noël, Vice President, Union des Annonceurs, France, was established to address these issues, and come up with concrete steps to guide stakeholders.

With this in mind, the Task Force successfully completed the ICC Framework for Responsible Food and Beverage Marketing Communication. This framework focuses on the three intertwined issues addressed in other ICC publications: the role of commercial communication in our information-focused society, guidelines for communicating to children, and freedom of commercial speech. The Framework was published in October 2006 and should be read in conjunction with the Advertising and Marketing Communication Practice ICC Consolidated Code.

The Task Force was sunsetted after completing its mandate - the ICC Framework for Responsible Food and Beverage Marketing Communication (2006). 

The ICC Marketing and Advertising Commission continues to monitor the situation in the food and beverage market and will convene appropriate members as important issue arise.