Task Force on Code Revision
Co-chair: Oliver Gray, Director-General, European Advertising Standards Alliance, Belgium
Co-chair: Anders Stenlund, Director, Federation of Swedish Industries, Sweden
The ICC Commission on Marketing and Advertising keeps its Codes under regular review, adjusting them when necessary to meet changing public sensitivities and demand for new technologies.
The Task Force on Code Revision, established in early 2005, was charged with overseeing, updating and streamlining all the ICC advertising codes as well as with bringing previously separate codes (Sales Promotion, Sponsorship, Direct Marketing, the Use of Electronic Media and the Environment) under the common roof of a single “Consolidated Code for Advertising and Marketing Communication Practice”, which also contains new material ranging from advertising on the Internet to the do's and don'ts of communicating to children.
Codes were assigned to different teams of experts selected from among Commission membership and include some of the world’s best marketing, self-regulatory and legal experts.
The Task Force is chaired by Oliver Gray, Director-General, European Advertising Standards Alliance and Anders Stenlund, Director, Confederation of Swedish Enterprise.
The ICC’s Task Force on Code Revision will regularly review the Code’s provisions, to ensure that they continue to reflect the latest developments in technology, marketing practice and society.
ICC Codes
Recent / Upcoming Events
For more information on this task force and its activities, please contact us.
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