Paolo Mazzoletti

Professor of Marketing,

Luiss-Guido Carli University

Rome, Italy

 

  

 

His professional activities in the last forty years range from top management positions in various international companies, Government Agencies and non profit organizations and consulting in the fields of corporate strategies, communication, international management and politics. He is also a consultant from time to time at the American Embassy in Rome for opinion polls on political elections in Italy and he has carried out numerous surveys on behalf of USIA (United States Information Agency). 

 

Currently member of the Board and of the Executive Committee of CSA (Centro Studi Americani). The Center, chaired by Prof. Giuliano Amato, former Italian Prime Minister, is a very prestigious non profit organization, contributing at developing the mutual understanding and friendship between USA and Italy.

 

Currently Vice Chair of  INTERCULTURA (American Field Service International), a non profit Foundation for intercultural  learning, which is the leading organization in Italy promoting intercultural exchanges between students of different countries.

 

He serves in various Government Committees for the evaluation of “industrial innovation projects” presented for public funding in the framework of the Italian Government Program “Industria 2015”, aiming at financing projects able to enhance the International competitive position on the Italian economy.

 

President  and owner of the market research company PRAGMA, specialized, among others, in the Tourism industry, Corporate positioning strategies and Brand management. Under his executive management this company expanded into one of the largest and most renowned marketing and opinion polling organizations in Italy and Europe. 1981 -1996.

 

Various management positions in Italy at EXXON- Mobil, which include Advertising Director, Marketing Director, Non-Oil Activities Division Head and Executive Vice President  Public Affairs. 1966-1981.

 

He has served for over ten years as National Vice President and President of the Rome chapter of AISM (Italian Marketing Studies Association) and has been a member of ESOMAR for over twenty years.

                                                              

He has written numerous books, articles, essays and contributions to conferences and seminars in the area of management, with special attention on marketing, communication and politics. His manuel: Marketing Management per il Decision Maker, Luiss University Press, Roma, 2003, has been adopted as a text book in various Universities and Masters Programs.