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The International Chamber of Commerce has been a major rule-setter for international advertising since 1937, when the first ICC Code on Advertising Practice was issued. The most recent revision of the Consolidated ICC Code of Advertising and Marketing Communications Practice was issued in 2006.
While the Code is a fundamental underpinning, the credibility of self-regulation depends on its implementation. For the individual company or any other organization a commitment to a code of conduct will be of true benefit only when the principles and rules are made part of the governing policy and are actively applied and enforced.
The “Implementation Guide for the ICC Marketing Codes” aims to facilitate the practical use of the ICC Marketing Codes specifically. However, it is based on general and sound principles of compliance, and may therefore prove helpful in relation to other sets of rules. In particular, it will easily apply to the implementation of national or sectoral codes in the field of marketing communications, which throughout the world are based on the ICC Codes.
Please click here to view the Implementation Guide for the ICC Marketing Codes
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Copyright 2012 International Chamber of Commerce
Copyright, trademark and privacy notice
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