Task Force on Code Revision
Co-chair: Oliver Gray, Director-General, European Advertising Standards Alliance, Belgium
Co-chair: Anders Stenlund, Director, Federation of Swedish Industries, Sweden
The ICC Commission on Marketing and Advertising keeps its Codes under regular review, adjusting them when necessary to meet changing public sensitivities and demand for new technologies.
The Task Force on Code Revision, established in early 2005, was charged with overseeing, updating and streamlining all the ICC advertising codes as well as with bringing previously separate codes (Sales Promotion, Sponsorship, Direct Marketing, the Use of Electronic Media and the Environment) under the common roof of a single “Consolidated Code for Advertising and Marketing Communication Practice”, which also contains new material ranging from advertising on the Internet to the do's and don'ts of communicating to children.
For more information, please click here.
Task Force on Postal Services
Chair - Jody Berenblatt, Senior Vice-President, Bank of America, USA
The ICC Commission on Marketing and Advertising’s Task Force on Postal Services was successfully chaired by David Robottom, Director of Development, Direct Marketing Association Ltd., during its first mandate (2002-2005).
Since January 2006, its activity has been led by Jody Berenblatt, Senior Vice President, Postal Strategy, Bank of America, USA and its main object is to provide world business views and comments into the work of the Universal Postal Union (UPU) Consultative Committee as well as to contribute to discussions on the UPU strategy on questions addressed within the UPU Strategic Planning Group.
The ICC Commission on Marketing and Advertising’s Task Force on Postal Services has produced, among other things, a policy statement on the liberalization of postal services and a policy statement to the Bucharest Congress of the Universal Postal Union.
For more information, please click here.
Task Force on Self-Regulation
Chair - Peje Emilsson, Founder & Executive Chairman, Kreab Group, Sweden
Under the leadership of its Chair, Peje Emilsson, Founder & Executive Chairman, Kreab Group, Sweden, the Task Force on Self-Regulation is working on how ICC, in cooperation with others, can actively promote self-regulation and the use of its Codes to spread best practices and the benefits of a high functioning self-regulatory system.
The Task Force was established in June 2007 and has Davis Hodge, Consultant, Strategy XXI, USA, as its rapporteur.
For more information, please click here.
| 
