Task Force on Code Revision
Co-chair: Oliver Gray, Director-General, European Advertising Standards Alliance, Belgium
Co-chair: Anders Stenlund, Director, Federation of Swedish Industries, Sweden
The ICC Commission on Marketing and Advertising keeps its Codes under regular review, adjusting them when necessary to meet changing public sensitivities and demand for new technologies.
The Task Force on Code Revision, established in early 2005, was charged with overseeing, updating and streamlining all the ICC advertising codes as well as with bringing previously separate codes (Sales Promotion, Sponsorship, Direct Marketing, the Use of Electronic Media and the Environment) under the common roof of a single “Consolidated Code for Advertising and Marketing Communication Practice”, which also contains new material ranging from advertising on the Internet to the do's and don'ts of communicating to children.
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Working Group on Sustainability
Chair - Sheila Millar, Partner, Keller and Heckman, USA
The concept of environmental “sustainability” has generated increasing interest among manufacturers, suppliers, retailers, consumers and policy-makers. As consumers are becoming increasingly concerned about the environment there is a demand for environmental information about the products from consumers, government and industry. Vague, unsubstantiated, confusing or misleading information has the potential to reduce consumer confidence in the market, as well as disadvantaging environmental related business.
In light of this the ICC Working Group on Sustainability, was established in 2007, with Sheila Millar, Partner, Keller and Heckman, as its chair. The Working Group was tasked with examining current ICC guidance in relation to sustainability and other claims. The group’s work resulted in the launch of the ICC Framework for Responsible Environmental Marketing Communications on 26 January 2010 in New York.
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This framework is intended to provide a helpful approach for advertising industry stakeholders to use in developing and analyzing such claims, consistent with general principles of the Consolidated ICC Code of Advertising and Marketing Communication.
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Working Group on Digital Media
Chair - David Fares, Vice President, News Corporation, New York, USA
Under the leadership of the newly appointed Chair – David Fares, Vice President of News Corporation, the working group has been tasked with the mandate to develop ICC policy perspective on online profiling and advise the Code Revision Task force on potential revisions to the current Consolidated ICC Code with respect to new digital media practices.
The Working Group on Digital Media will liaise closely with the Data Protection Task Force of EBITT (Electronic Business IT and Telecoms).
The Working Group held its first meeting in New York, USA on 26 January 2010, where the mandate was confirmed and a concrete work programme was established.
Task Force on Postal Services
Chair - Jody Berenblatt, Senior Vice-President, Bank of America, USA
The ICC Commission on Marketing and Advertising’s Task Force on Postal Services was successfully chaired by David Robottom, Director of Development, Direct Marketing Association Ltd., during its first mandate (2002-2005).
Since January 2006, its activity has been led by Jody Berenblatt, Senior Vice President, Postal Strategy, Bank of America, USA and its main object is to provide world business views and comments into the work of the Universal Postal Union (UPU) Consultative Committee as well as to contribute to discussions on the UPU strategy on questions addressed within the UPU Strategic Planning Group.
The ICC Commission on Marketing and Advertising’s Task Force on Postal Services has produced, among other things, a policy statement on the liberalization of postal services and a policy statement to the Bucharest Congress of the Universal Postal Union.
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