Commerzbank (Finance, Germany)
When it comes to stakeholder management, the ability to balance the demands of the business with those of the different stakeholder groups is crucial. This delicate balancing act requires open dialogue with the various stakeholders in order to foster an understanding of how the company works and meticulously contain and overcome any conflicts of interests that might arise.
With that in mind a stakeholder survey was conducted as part of our preparatory work for the Corporate Responsibility Report. We wanted to find out what issues are of particular interest and which we should pay most attention to when drafting a CR strategy tailored specifically to Commerzbank.
more information on stakeholder dialogue
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Pfitzer (pharmaceuticals, USA), Stakeholder dialogue
“Stakeholders play an essential role at Pfizer: they determine if and when Pfizer fulfills its mission to become the world’s most valued company. We share with our stakeholders an overarching goal—good health for all people at a manageable cost, with all sectors of society playing their roles to this end.
We understand that some stakeholders have different views on how to achieve these goals. Our challenge is to build on areas of agreement and find common ground when our perspectives diverge. We interact regularly with the following stakeholders to explore common ground and to share views on healthcare and other corporate citizenship issues"
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Collective initiatives, through which companies have built relationships with stakeholders:
Business Partners for Development (BPD)
BPD is a recently completed project-based initiative set up by the World Bank to study, support and promote strategic examples of partnerships involving business, civil society and government working together for the development of communities around the world. It was created, believing that tri-sector partnerships could provide long-term benefits to the business sector and at the same time meet the social objectives of civil society and the state by helping to create stable social and financial environments. BPD worked in four areas; Natural resources, water & sanitation, youth development, and road safety.
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Digital Partnership
The Digital Partnership is an international partnership comprising IT users and suppliers, educators and community leaders aimed at facilitating affordable access to technology, training and the Internet for learning, enterprise and development in developing and emerging market economies. The practical aim is to enable Information Communication Technologies (ICT) skills training in disadvantaged communities to support socio-economic development. An initial pilot was launched in South Africa in June 2002.
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GBC Health
GBCHealth serves as a hub for private sector engagement on the world's most pressing global health issues. Since 2001, GBCHealth has worked with hundreds of members — individually and in partnership with one other — to tackle the challenges of HIV/AIDS, tuberculosis, malaria, diabetes and other health issues facing the workplace and communities where business is conducted.
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Marine Stewardship Council
The Marine Stewardship Council (MSC) is an independent, global, non-profit organisation working to reverse the continued decline in the world’s fisheries. The MSC is seeking to harness consumer purchasing power to generate change and promote environmentally responsible stewardship of the world’s most important renewable food source. First established by Unilever and WWF in 1997 the MSC works through a multi-stakeholder partnership approach, taking into account the views of all those seeking to secure a sustainable future.
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Voluntary Principles on Security and Human Rights
The Governments of the United States, the United Kingdom, the Netherlands and Norway, companies in the extractive and energy sectors, and non-governmental organizations, have developed a set of voluntary principles to guide companies in maintaining the safety and security of their operations with an operating framework that ensures respect for human rights and fundamental freedoms. These principles are designed to provide practical guidance that will strengthen human rights safeguards in company security arrangements in the extractive sectors. They are the basis of a global voluntary standard for the extractive sector.
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