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Record
media coverage for ICC congress
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| Wesley
K. Clark and Martti Ahtisaari on World Business Report |
Paris,
9 July 2004
- The International Chamber of Commerce's 35th World Congress, held in
Marrakesh from 6-9 June, attracted an unprecedented amount of media attention
from newspapers, magazines, news wires and television stations around
the world.
A total of 150 journalists
attended the congress generating more than 70 news articles in publications
ranging from The New York Times in the US to the Financial Times,
The Economist, Le Figaro (France), and Il Sole (Italy)
in Europe; from Le Matin and The Western Sahara in Morocco
to The Korea Times and The Business Times (Singapore) in
Asia. Thirty stories were released on Bloomberg and AFX, among other wire
services, and were picked up by thousands of newspapers worldwide.
Television coverage
of the event outstripped the amount of airtime for all previous ICC congresses
- 3.5 hours in total. CNBC Europe and Bloomberg TV sent satellite trucks
and presenters to Marrakesh to produce live reports from the congress
that fed into televised discussions about ICC and its work back in the
London studios. BBC, CNN, Euronews, Star World Asia, PBS (USA), France
3, Expansion (Spain), CFN CNBC Italia, RTL and Deutsche Welle (Germany)
were just some of the other broadcasters and networks to cover the congress.
In all, more than 43 television reports on the congress were aired, reaching
over 250 million homes and offices worldwide.
FactBased Communications,
an independent television production company, travelled to Marrakesh to
present the first half of its 'World Business' show from the ICC congress.
The programme included a 10-minute report on the congress and a roundtable
interview with former NATO Supreme Commander and recent US Presidential
aspirant Wesley K. Clark, and Martti Ahtisaari, Chairman of the International
Crisis Group and former President of Finland. It aired primetime on CNBC
Europe and was distributed in over 100 countries by PBS-TV, CNBC Europe,
Star World Asia and Euronews.
Another production
company, World Television, chose the ICC congress as a backdrop to the
first programme in
its new series 'The Business of Development'. The show
focussed on the World Business Awards, a joint initiative of ICC, the
United Nations Development Programme and the International Business Leaders
Forum to honour efforts undertaken in the private sector to help realise
the United Nations Millennium Development Goals (www.iccwbo.org/awards/).
The programme is scheduled to be broadcast on CNBC Europe on 22 July and
on CNBC World at a later date, reaching over 100 million homes and businesses
worldwide.
Business and political
leaders interviewed by broadcasters at the Congress included:
- Sheikha Lubna Al Qasimi, CEO, Tejari.com, UAE;
- Martti Ahtisaari, Chairman International Crisis Group, Brussels; President
of Finland (1994-2000);
- Claude Bébéar, Chairman of the Supervisory Board, Axa,
France;
- Maria Livanos Cattaui, ICC Secretary General;
- Lord Holme of Cheltenham, Adviser to the Chairman, RioTinto, United
Kingdom;
- Wesley K. Clark, former NATO Supreme Commander and recent US Presidential
aspirant, USA;
- Jean-René Fourtou, ICC Chairman and Chairman and Chief Executive
Officer, Vivendi Universal, France;
- Michael Fuchs, Co-Owner and Member of the Advisory Board, Impex Group;
Member of the National Parliament, Germany;
- Valéry Giscard d'Estaing, President, Convention on the future
of Europe;
- Richard Greenhalgh, Chairman, Unilever;
- Rafic Hariri, Prime Minister of Lebanon;
- Clyde Prestowitz, Founder and President, Economic Strategy Institute,
USA and
- Robert Wright, CEO NBC Universal, USA;
The custom-made ICC
Congress website (www.iccwbo.org/congress)
also proved a hit, attracting 33,000 visitors to date since its launch
in April this year. The site features stories and downloadable photographs
from the congress, as well as a two-minute television advertisement for
the event, giving a brief overview of the main congress themes. The trailer
aired in the business class sections of some 15 international airlines
(including Air France, Alitalia, United, Singapore Airlines, British Airways,
Finnair, Continental, SAS, Varig, Emirates and KLM) in the month preceding
the event and can be viewed at: http://iccworldcongress.net/mainpages/details/video/index.php
For further information
on media coverage of the ICC 35th World Congress in Marrakesh please contact:
Claire Kilvert, ICC Communications, tel: +33 1 49 53 28 22, email: Click here to send a mail
ICC
35th World Congress website
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