EU Commissioner Charlie McCreevey also welcomed the IP Guidelines. “I am extremely pleased that ICC and BASCAP will unveil new IP guidelines to help business to manage and protect intellectual property,” Mr McCreevey said.
“In addition to today’s public launch, an important part of the educational process is to distribute the IP Guidelines to companies around the world,” said Jeff Hardy, ICC’s BASCAP Coordinator. “Our first steps have been to provide copies to the ICC National Committees and their member companies located in 90 countries worldwide. We have also provided the IP Guidelines to all BASCAP member companies for further distribution to their global affiliates. This year should be a busy year as we look forward to a series of workshops and roll-out events working with ICC National Committees and their members large and small.”
Other speakers during the launch seminar included: Marc-Antoine Jamet, Secretary General, LVMH; Beate Lalk-Menzel, Senior Counsel, Daimler; Allen Dixon, Managing Director, International Intellectual Property and Technology Consulting; Benoit Batistelli, Director General, French National Institute for Industrial Property; and Sharon Bowles, Member of the European Parliament.
For more information, contact:
Dawn Chardonnal, ICC Communications Department
Tel: +33 1 49 53 29 07 dawn.chardonnal@iccwbo.org
About the IP Guidelines
Intellectual Property (IP) Guidelines for Business is intended to provide information to businesses on practical steps they can take to assess the effectiveness of their IP management policies, particularly in the area of copyright and trademark; to help protect their own IP; and to consider new options for improving performance and managing the risks associated with counterfeiting and piracy. The Guidelines address internal IP use, supply chain practices, relations with intermediaries, and the handling of third-party IP. They deal with IP management in all its forms within companies, from IP development to component sourcing, manufacturing, wholesaling, retailing and internal corporate use. For more information and a copy of the IP Guidelines for Business, visit: www.iccwbo.org/bascap
Intellectual Property: Guidelines for Business (English) 
Propriété Intellectuelle: Lignes directrices pour les enterprises (French)
About BASCAP
The drain on businesses and the global economy from counterfeit goods and piracy of intellectual property is of great concern to ICC member companies worldwide. Business Action to Stop Counterfeiting and Piracy (BASCAP) is an ICC initiative that unites the global business community across all product sectors to address issues associated with intellectual property theft and to petition for greater commitments by local, national and international officials in the enforcement and protection of intellectual property rights. Visit: www.iccwbo.org/bascap
BASCAP IP Guidelines